MIT International School of Broadcasting and Journalism Pune India

Reinstating the truth !

Two-Year M.A. - MCJ Programme

(M.A. - Mass Communication & Journalism from University of Pune)

Duration

2 years full time

Eligibility

Bachelor's degree from any faculty from a statutory university. Candidates having appeared for their final year degree examination may also apply, but can get confirmed admission only after having passed the examination and submission of degree mark-sheet.

M.A.(M.C.J.) is a postgraduate degree course designed to produce competent and dynamic professionals in communications who can cater to every need of journalism and allied professions like advertising, public relations, etc.

Syllabus

First Year
Main topic Sub topics
Principles of Communication and Mass Communication Communication, Interpersonal, Group and Public Communication, Communication Models, Nature and Process of Mass Communication, Models of Mass Communication, Mass Communication an Indian Perspective
Development of Media Evolution and Growth, Early Communication Systems in India, Indian Press and Freedom Movement, Language Journalism, Radio and Television, Films
News Reporting and Writing Concept of News, Reporter, Different Beats of News, Structure of News, Categorization of News Coverage
Editing Concept and Execution, Editor, Editing and Practice, The Make-up of a Newspaper, Layouts
Writing for Print Media Writing for Journalism, Forms of Writing, Feature Writing, Editorial, Article and Middler, Newsletter, Letters to Editor, Column Writing
Electronic Media Evolution and Growth, Radio, Radio Genre, Television, Television Genres, Cable Television, Television Technology, Internet Communication, Technological Aspects
Marketing and Corporate Communication Evolution and Growth, Organization and Execution, Advertising Media, Public Relations Concept and Development, Organization and Practice of PR, PR in Various Sectors
Development Communication Development, Development Communication, Development Issues, Designing Development Messages
Current Affairs Overview of the World, Ideologies and Issues, Eminent Thinkers and Personalities, Coverage of Current Important Events at International, National, Regional and Local Levels
Media Law and Ethics Media Law and Ethics
Media Management and Production Management with Difference, Economics of Print and Electronic Media, Print Production Technology, Management of Electronic Media, Planning and Execution

Second Year
Main topic Sub topics
Advance Reporting and Editing Changing Face of Journalism, Covering Special Events, Advanced Practices in Editing
Radio Journalism and Production Use of Sound, Production of Programme, Radio Reporting, Writing for Radio, Programming and Management
Television Journalism and Production Language of Visuals, Video Production, Writing for Television, Programming and Management
Applied Marketing and Corporate Communication Advertisement Copy, Copy for Print Media, Copy for Radio and Television Ads, Copy Exercises, PR Tools and Methods, Writing for Public Relations, Forms of Writing, Graphics as PR Tools.
Magazine Journalism and Book Printing Magazine Journalism, Editing a Magazine, Magazine Contents, Management, Book Publishing, Organization of a Publishing House, Communication Research
Media and Society Sociology and Mass Communication, Media and Political Systems, Media and Culture, Media and Govt.-Corporate Sector, Media related Issues
Marathi Journalism Origin and Growth, Tilak-Agarkar Era, Age of Political Journalism, Eminent Journalists and Newspapers, After Independence, Marathi Literary Journals, Issues and Emerging Trends
For further details, please refer to the syllabus for this programme released by University of Pune.